Reach the right buyers
How to Find the First Customers for a New Invention
Start with a narrow group experiencing the problem your product solves, then choose a practical way to reach and observe that group.
4 min readReach the right buyers
Practical guides for independent inventors. Start with the question closest to your next decision.
Reach the right buyers
How to Ask Early Customers for Honest Product Reviews
Ask actual customers for an honest review after they have had a reasonable chance to use the product, using a neutral request and a consistent process.
4 min read
Reach the right buyers
How to Calculate Customer Acquisition Cost for a New Product
Divide the acquisition spending for a defined cohort by the number of new customers attributed to that effort, using a consistent attribution rule.
4 min read
Reach the right buyers
How to Make a Product Demonstration That Customers Can Trust
Show the product performing a relevant task under disclosed, representative conditions.
4 min read
Reach the right buyers
Why Your Product Page Gets Visitors but No Sales
Diagnose the complete path from audience and promise to product understanding, trust, checkout, and delivery terms.
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